ESPN
Creative Production
Working on an XR stage with real-time rendering creates an entirely new production workflow and new creative opportunities. Here’s a peek into our collaboration with ESPN to create a cinematic extension of their NBA rebrand using the Unreal Engine. We teamed up to create a dynamic basketball arena of the future around a physical “Jerry” set piece. Filming at our tech partner XR Studios, we opened up the possibility of creating custom setups in the environment to highlight the unique design.
![](https://www.thefamousgroup.com/wp-content/uploads/2023/05/ESPN_Rebrand_Image_01.png)
![](https://www.thefamousgroup.com/wp-content/uploads/2023/05/ESPN_Rebrand_Image_02.png)