Creative Production

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Working on an XR stage with real-time rendering creates an entirely new production workflow and new creative opportunities. Here’s a peek into our collaboration with ESPN to create a cinematic extension of their NBA rebrand using the Unreal Engine. We teamed up to create a dynamic basketball arena of the future around a physical “Jerry” set piece. Filming at our tech partner XR Studios, we opened up the possibility of creating custom setups in the environment to highlight the unique design.