Coke Studio

When Ai is working the way it should, it feels seamless, powering personalized, on-brand experiences without ever getting in the way. But anyone who’s built with Ai knows: it’s no small feat. From staying true to brand identity to delivering dynamic, customized interactions, it takes thoughtful design and a lot of creative problem-solving. We teamed up with Momentum Worldwide and Coke Studio to bring that vision to life, creating an on-the-ground Ai experience that surprised and engaged fans across major events.