Chiquita Brands International needed to up its brand “a-peel” amongst younger, web-savvy consumers and grow their non-existent social media presence and following. They needed to make bananas cool.
The Eat A Chiquita initiative spanned two years and leveraged all of our integrated chops. The experience included a massive microsite, irreverent short films, a 3D game complete with a behind a scenes mockumentary, a Zazzle store for branded merchandise, and a user generated content contest. We promoted the campaign with social media marketing including blogger outreach, community management, content syndication and Facebook media buying.
Eat a Chiquita over delivered on key performance indicators including site traffic, engagement metrics, cost per acquisition and video views.