The Famous Group was honored to partner with The Sherry Matthews Advocacy Agency to produce the 2015 TV spots for the infamous and award winning “Don’t Mess With Texas” campaign.
The creative took a departure in a new direction from previous campaigns when it called for a 300 ft tall “trash ball” to roll through the freeways of Texas. The Famous Group jumped at the chance to flex our integrated production capabilities by combining the disciplines of Live Action Production and CG Animation. We enlisted the talents of award award winning VFX Director Wayne England to lead the creative execution along with a small and nimble production crew led by Director David Marion.
The live action production spanned 5 days and over 1000 miles of driving to shoot the beauty plates. Post Production spanned a month as Lead CG Animator Will Shepherd worked to create a photo-realistic “trash ball” which took on a life of it’s own as it rolled through the various scenes spanning the state of Texas.
Completed with the song “Beautiful Texas” from County Music legend and Texas Native Willie Nelson, the :30 spot launched successfully on television and social media and garnered over 300,000 views in it's first day live on Facebook alone.