The Famous Group and Director Giovanni Messner were tapped to simulate a live birth scenario and film the raw emotion that goes along with the birth of a married couple’s first child.
The biggest challenge was that in order to capture believable footage for a live birth, we needed to cast babies as young as legally possible. To maximize on-set usage time with the babies, The Famous Group took production to Vancouver, CA. There, we were able to find 3-week old identical twins which allowed for switch-outs and maximum on-set time for the babies. With very little down-time, The Famous Group shot for 2 days to capture many beautiful moments between mother and child.
The agency and clients were both ecstatic with the abundance of heartfelt footage capture on set. Both spots launched nationally to great reviews.