When it comes to providing content for the world's biggest single day sporting event, the NFL continues to turn to us as its production partner. We design, develop, film, animate and edit a wide variety of game day assets. Assets include: 24/7 promotions, the official ticket invitation, large scale printed banners throughout the host city, in-stadium motion graphics and live action content production, in-stadium social media display (Vixi) a real-time fantasy football statistics application (Stats In A Box) and the "Champions" graphic on the Lombardi trophy stage.
We work year round, starting with the concept/look development phase in early spring to develop the brand style guide. From there, we conduct a formal site visit of the host city's stadium to understand the playing field, video boards and control room first hand. We then build out the animated toolkit based on the approved brand guide that includes transitions, backgrounds and lower thirds for NFL Films to create custom broadcast features surrounding the game. The most challenging piece of creating the assets for each Super Bowl is waiting until the 11th hour for the NFC/AFC champions, which leaves two weeks to version, render and delivery the hundreds of required assets.