The Famous Group and the Los Angeles Clippers have collaborated to create a 3D open video that literally breaks the boundaries of court projection. Beyond just the typical edit of highlights and graphics, this first of its kind open coordinates custom lighting and costume design, the Spirit Dancers, and LED balls that feel as if they were propelled from the court directly into the pumped up crowd. It's an explosive open that takes court projection to the next level!
It was an immediate viral hit online, racking up nearly 500,000 views spanning across 150 countries on Vimeo. The press also responded with glowing praise and it was promoted in over 40 publications.
"On-court projection shows are becoming fairly common at basketball and hockey games around the United States, but The Famous Group found a way to take things to the next level."
- Bleacher Report
"The Clippers’ 3D Court Projection Show is Ridonkulous.”
- USA Today’s The Big Lead
"Mind-Blowing", "A whole new level of pre-game show", "All you could ever want from your pre-game entertainment”.
- Sports Illustrated’s Fan Sided
"It has been awhile since we’ve seen some amazing examples of projection mapping.”
- Creative Guerrilla Marketing