The Boeing Employees’ Credit Union (BECU) asked for help launching a new advertising campaign after seeing a spike in membership numbers and a growing social media presence. As a way to thank their customers, they created a campaign called “Share.” The campaign featured commercials starring real customers reading their actual social media posts about the Credit Union on camera.
Partnered with agency DNA Seattle - we saw the commercial process through from start to finish - producing and directing all aspects of both the live-action and post-production.
The spots were well received and garnered a ton of press for BECU and DNA. The spots were featured on Creativity Online, Campaign Brief, Little Black Book, The Financial Brand and were an Ad critic top 20.