The cinematic style for this open was designed to be intrinsically Coyotes…wild, fast, and intense. The focus is on the athletes themselves; how they prepare, how they play, their focus and intensity…predators of the rink. The lighting conveys their time of prey; at night, in the darkness, they taunt, they howl, and intimidate their opponents before every game.
The graphic elements that were introduced reinforce the intense nature of their game. The flashes and intensity of Arizona’s signature Sedona red, the stitching of the jersey, which brings together their community into one powerful pack, and the players transformation to becoming one with the Coyote, always hungry for more.